About
Twelve years turning robotics into real outcomes.
We started in 2014 with a simple belief: robotics would only become useful when someone helped people navigate the choices. Today we are one of the few independent consultancies operating across humanoid and industrial platforms.
Our mission
Make the world's most advanced robots useful to real people.
Every year, more capable humanoid robots reach the market. Every year, families and operators tell us they don't know where to start. We exist in that gap: as a trusted, independent advisor between the hardware and the household.
We are proudly not a manufacturer. That independence is the foundation of every recommendation we make.
Milestones
Twelve years, one focus.
2014
Founded in Palo Alto by three robotics engineers from Stanford, MIT, and Kuka.
2017
Signed first advisory contract with a Fortune 100 automaker for a collaborative-robotics pilot.
2019
Opened Munich and Tokyo offices; expanded into humanoid mobility research.
2021
Advised on the first commercial humanoid pilot inside a domestic residence.
2023
Partnered with Tesla's Optimus program and joined the Figure and 1X advisory panels.
2026
80+ deployments across 14 countries. First public consumer humanoid rollout.
Leadership
The people behind the practice.
Dr. Amelia Chen
Founder & CEO
Former Kuka principal engineer. PhD, Stanford Robotics.
Marcus Vasquez
Chief Strategy Officer
20 years in industrial automation strategy.
Priya Rao
Head of Domestic Practice
Led the first at-home humanoid pilots in the US.
Kenji Tanaka
Head of Safety & Ethics
Co-chair of the IEEE humanoid safety working group.
Get in touch
Ready to bring humanoid robotics into your world?
Book a 30-minute consultation with our advisory team. We'll assess your goals and map the right platforms, partners, and timeline.